“Material ConneXion sources innovative materials from around the world for the design industry, including many of the top Fortune 500 consumer brands. Rehyphen® Music Cloth® was sourced and then voted into our library last year. It garnered high votes from our jury with a lot of interest in its provenance and the sustainability story. This material has been a mainstay of presentations given by Material ConneXion in workshops globally, including Interior Design, Fast Company, ICFF, and many others. The material is used as a demonstration of sustainability through reuse of an existing, typically ‘waste’ resource, but also of a highly creative yet relatively low tech solve. It gives the lie to the idea that innovation needs to be technologically advanced, and also is one of a trend of ways in which the material becomes the story similar to Parley for the Oceans and Emeco’s Coca Cola Navy Chair. This type of initiative needs to be recognized more. Waste is an ever-increasing problem, and one that needs creative solutions, not just to reduce it but also to bring greater awareness within the population. Rehyphen® achieves this in a clear and positive demonstration of waste reuse. ”
— Dr. Andrew Howarth Dent, EVP Research at Material ConneXion, New York.
“ We are collecting materials for our new material collection and we think that the MusicCloth® is a very important design that we are adding to our collection. We believe it is an excellent example of the creative recycling of material that would become waste. Since so much of what is produced today ends up contaminating our environments, by collecting used cassette tapes and weaving them into a fabric, Rehyphen® is contributing to both the beauty of the earth and producing a beautiful product all with one simple process.”
— Dr. Elizabeth Beck, librarian at University of Pennsylvania, Fisher Fine Arts Library Material Collection.
“We continuously seek out interesting collaboration with talented individuals who are passionate with what they are doing and are bold enough to make a difference. It is J.J's passion and creativity that attracted us. Her boldness to take the less trodden path as an entrepreneur and her innovative idea to epicycle something outdated in current times but full of memories of the past, cassette tapes. Transforming cassette tapes into something that is both usable and meaningful. At Corum, we are about craft your dreams. We want to be the pillar of support to individuals in crafting their dreams and fulfilling their pursuits to excel in what they do. We welcome J.J on board the Corum family. "
— Mr. Francis Leong, Country Manager for Corum Singapore.
“Mmm... A polyester fibre with metallic oxide coatings sound like a hi-tec fabric to me. Actually, it's more hi-fi. An astonishing reinvention of tape into something fashionable and fabulous, Darling. "
— Kevin McCloud, British Designer, writer and television host for Channel 4 Grand Design, Grand Design Live
“FUZZOSCOPE & Allied Forces Press have worked with Rehyphen® to help them create a collaborative MusicCloth® weaved from our record label's cassette tapes that feature musicians from all over the world. Rehyphen® has created a global impact with their project via their utilisation of a mixed media application of up-cycling magnetic tape from cassettes to highlight the process of creative reuse. Rehyphen® believes that almost anything can be reinterpreted through the hands and eyes of an artist. Aside from working with simple colours and up-cycling with trash and discarded materials like other creative reuse projects, Rehyphen® brings a deeper meaning to their works and designs by virtue of the digital audio data that is locked away within the works and patterns.”
— Christian Riechert, Co-founder of Fuzzoscope & Allied Forces Press, San Francisco.
“Great product! We loved the story behind the product, its sleek design and local touch as well as the fact that it’s looking at re-using old materials and giving them a true new purpose. The design of the MusicCloth® artwork is gorgeous, minimalistic with a small hint to its material's former purpose. It looks beautiful in our spaces and catches the light in a nice way at different times of day. The fact that they used old cassettes as their material and the beautiful branding / storytelling behind the product was very appealing to both ourselves as well as our Zoku guests. It’s a talking piece with a powerful message. MusicCloth® is so much more than a piece of artwork, the people behind it really want to make the world a better place and tell a great story with each new artwork to boot. We think they deserve an award for that!”
— Veerle Donders, Community Lead, Zoku, Amsterdam.
“Connect the fashion products creatively with wasted materials to reduce the impact and footprint upon our environment. It's a great approach to sustainable living while the consumer having a fun and unique items on hand.” — Ms Lai Khai Ling, curator at TEDx
“ The mission of Airbnb is to connect passionate locals who love sharing their work, community, knowledge, and unique perspective with travelers. Our hosts enthusiastically showcase their passion and deep knowledge with their guests and go out of their way to create meaningful, memorable moments for them. “Ready, Cassette, Go!” experience is a perfect representation of our host community in Singapore. With J.J. deep passion for promoting sustainable way of living, she is hosting the "Ready, Cassette, Go!" experience on Airbnb. During this experience, she and her guests participate in an up-cycling initiative to weave a Singapore MusicCloth® City Map Poster using discarded cassette tapes. At the end of each experience, guests will get to bring a unique map of Singapore which will remind them of their memories in Singapore as well as a sustainable way of living. With this experience, she not only inspires the local community but also creates a positive impact on the travelers who come to Singapore.”
— Hyunkyoung Lee, Trips Market Manager, Airbnb Korea Limited.
“As an Account Manager in the design industry, I have to browse countless design products every day. However, I must say that MusicCloth® is one of the most unique creations I've ever seen. I personally appreciate how Rehyphen® uses recycled tapes to present her creativity. To me, MusicCloth® is not only outstanding, but also an eco-friendly gesture in the modern world, which reminds everyone the importance of sustainability.”
—Raffi Wong, Account Manager, Pinkoi (HK) Limited Taiwan Branch.
“ The MusicCloth® tote bags caught everyone's eye immediately! Everyone was like 'oh wow, what a great idea!' I'm very proud of them being displayed in my place. My shop is the cool one where you can find things like MusicCloth® bags. I think that a lot of my customers searched for their old cassettes at home to send them to Rehyphen® directly. The MusicCloth® products definitely deserve an award because they make us dig out our long forgotten cassettes and indulge in a bit of nostalgia in this fast-paced world. We all like to remember the old times to come back sometimes. With MusicCloth® bags, we're able to carry a bit of our youth with us everywhere. Already our kids don't even have a clue what it was like back then. Just great!”
— Ms Marlene Özdemir, Owner of Boum Boutique Cafe, Berlin.